Technology News Article | Reuters.co.uk: For its part, T-Mobile already has its own music store, called mobile jukebox. But the company said it no longer believed in the so-called "walled garden" approach, where customer choices were limited by operator offerings. Operators were hoping to get better control and a higher share of the revenues via the walled-garden approach. But T-Mobile now says it had learned that customers would start using their Internet-ready mobiles only if they could use every Internet service they are used to -- such as search engine Google, auction site eBay, or Apple's iTunes. "Our strategy is no longer to offer one product and tell our customers: 'Take it or leave it!'," a T-Mobile spokesman said. "Those who want to use (mobile jukebox) can go there. Those who want iTunes can go to iTunes."
(Via Reuters UK)