This is an interesting piece. It shows how attempts to feign authenticity are typically transparent and end up embarrassing the organization. Second, it shows how a real org blogger (MS's Scoble, who we've talked about in class) responds to BS promulgated by his own company.
Joho and MSFT's own Scoble rip MSN for a "viral" marketing campaign that includes phony blogs extolling MSN Search from deeply, deeply contrived "hip" characters. It's lame corporate marketing at its worst. Dooohhh!
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