I've already mentioned in class how employee blogs are changing the way organizations communicate with customers (and with the outside world in general). Here's a link to a nice piece on Robert Scoble, Microsoft geek blogger (also mentioned in class).
Micro Persuasion: If PR Is Dead...: Micro Persuasion
Steve Rubel on how blogs and participatory journalism are impacting the practice of public relations.
If PR Is Dead...
Then Robert Scoble killed it, according to the Economist. Thanks Robert! Seriously, congrats from your friends, The Rubels. A great article. I am not afraid of the new PR world, are you?
(Via MicroPersuasion)