More on blogs and PR. Here's a provocative take:
AlwaysOn has a great interview with Chris Pirillo on blogs, RSS, the death of e-mail, and more. Key quote...
"People have to understand that every blogger is a PR agency. I've been saying this for at least a year. You have to treat the conversation as if it were with a major media organization."
Amen, brother.
(Via Micro Persuasion)